Vision, Mission and Values

GlobeTM is a leading telecommunications company in the Philippines. Our mission is to inspire and enrich lives through communications by way of our vision of having the happiest customers.


Through our renewed commitment to "enrich lives through ease and relevance," our goal is to enrich everyday communications by simplifying and removing obstacles in communication technology so that we bring our customers closer to what matters to them most.


We see a Philippines where families' dreams come true, businesses flourish, and the nation is admired.


We create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.


In everything we do...
We treat people right to create a Globe of good.


And we do this the Globe way...
We put customers first.
We value people and together, we make the difference.
We act with integrity.
We care like an owner.
We keep things simple.
We move fast, we are better, every day.


This keeps our Circle of Happiness spinning...
Employees feel empowered and find meaning at work. Customers feel special and valued. Shareholders feel confident and rewarded.


In 2016, we updated our mission, vision, and values as well as reviewed our business strategies to reinforce our commitment to our purpose as a sustainable business for our customers and stakeholders. One result of this campaign is our ‘Purpose’ video.


'Purpose' Video

Globe has risen to become the number one mobile brand in the Philippines, driving highly customer-centric value with keen focus on enriching Filipino lives in the digital age. True to our nature of innovation and going beyond achieving business success, Globe sought and found a purpose larger than itself to serve customers more meaningfully and to “create a Globe of good.”


Our 'Purpose' video features our President and CEO, Ernest Cu, pointing out the relevance and essence of 'Purpose' in carrying out the company’s vision, mission, and core values. What follows is profound and a sincere reflection on what it means to be a truly Purpose-led organization that casts positive and sustainable impact on society.



Globe is not simply a telco company. We are an organization that creates and enables a digital life for Filipinos. We achieve this through nurturing businesses, empowering individuals through our quality products and services, and strengthening the country through collaborations with our strategic partners. Through these, we are able to provide meaningful support to all our stakeholders. 


Globe will continue to create wonderful channels for the digital lifestyle of Filipinos and all stakeholders. By the end of 2018, we are set to provide mobile services to about 95% of cities and municipalities in the Philippines with rigorous developments that will take place and be enhanced by improvements in our infrastructure. We also look forward to making leading-edge network technology available to 2 million homes in 20,000 barangays nationwide. To get to these, we expect new products and services to be launched and rolled-out in 2018. In everything we do — in our business, with our people and stakeholders — our purpose-driven culture of collaboration, good governance, and sustainability fuels our commitment to building a digital nation.


Read more about our corporate objectives and our strategies to implement these in our Integrated Report.