Vision, Mission and Values

GlobeTM is a leading telecommunications company in the Philippines. Our mission is to inspire and enrich lives through communications by way of our vision of having the happiest customers.


Through our renewed commitment to "enrich lives through ease and relevance," our goal is to enrich everyday communications by simplifying and removing obstacles in communication technology so that we bring our customers closer to what matters to them most.


We see a Philippines where families' dreams come true, businesses flourish, and the nation is admired.


We create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.


In everything we do...
We treat people right to create a Globe of good.


And we do this the Globe way...
We put customers first.
We value people and together, we make the difference.
We act with integrity.
We care like an owner.
We keep things simple.
We move fast, we are better, every day.


This keeps our Circle of Happiness spinning...
Employees feel empowered and find meaning at work. Customers feel special and valued. Shareholders feel confident and rewarded.


In 2013, Globe updated its mission, vision and values to reinforce its commitment to customers, and other stakeholders. The Board further reviewed these in the last financial year.


'Purpose' Video

Globe has risen to become the number one mobile brand in the Philippines, driving highly customer-centric value with keen focus on enriching Filipino lives in the digital age. True to our nature of innovation and going beyond achieving business success, Globe sought and found a purpose larger than itself to serve customers more meaningfully and to “create a Globe of good.”


Our 'Purpose' video features our President and CEO, Ernest Cu, pointing out the relevance and essence of 'Purpose' in carrying out the company’s vision, mission, and core values. What follows is profound and a sincere reflection on what it means to be a truly Purpose-led organization that casts positive and sustainable impact on society.




In 2015, Globe aimed to disrupt the telco arena through transformative customer experiences, from enhancement in our self-service channels to expansion of the Globe GEN3 stores that deliver relevant value. GEN3 stores changed the seemingly transactional mobile retail landscape into a hub that not only features the latest Globe offerings, but also an interactive space for customers to be fully immersed in the different facts of digital lifestyle. We are set to develop and launch more of these stores nationwide to bring the wonderful experience of Globe to more Filipinos in 2016.


We continue to envision a strong business by maximizing our core revenue and optimizing profitability. To create a wonderful world for our people, business, and nation, we will also continue to collaborate with partners and develop infrastructure to optimize the quality of our services and enhance the coverage of our network. These may include, but are not limited to, building cell sites, establishing fiber-optic technology in cities and subdivisions around the country, and launching a new product or service in 2016.